About this webinar
Consumers now choose their agent long before they ever reach out — based on what they find online. Reputation, visibility, and proof of expertise across Google, social media, and AI tools are now the deciding factors in who gets the call.
Local Expert Marketing is the strategy that helps agents get found, trusted, and chosen first — before the first conversation even begins.
Jim Crisera (CEO, Renowned), Matthew Ferrara (Philosopher, Speaker, Real Estate Expert), and Joe Duenat (EVP Strategy, Renowned) will unpack today’s agent-selection landscape and show how this approach is reshaping visibility, trust, and growth.
They’ll also be joined by Travis Saxton (EVP Strategy, RE/MAX LLC) and Ryan Maurer (CMO, Cutler Real Estate), who will share real-world insights from the brokerage perspective.
In this session, we'll cover:
✔️Why reputation now drives agent selection
✔️How Local Expert Marketing reframes brokerage marketing strategy
✔️How Renowned turns reviews, listings, and market insights into automated content
✔️Where AI, Google, and social platforms influence consumer decisions
✔️Real-world results from brokerages using this model today